Dallas Fort Worth & Austin market video production portfolio across 13+ communities across the Dallas/Fort Worth & Austin Area
CLIENT
Equity Residential
SERVICES
Videography
Aerial Drone
PROPERTIES &Â MARKET
13 Assets
Status:
Completed
Market:
Texas
DELIVERABLES
Video Production
Per Propery
THE BRIEF
Unified video productions for each asset across the entire multifamily portfolio.
Equity Residential manages one of the largest multifamily portfolios in the country, with a growing footprint across the Dallas-Fort Worth metroplex from Deep Ellum and downtown Dallas to new luxury developments in Frisco, Arlington, and Fort Worth along with a couple in Austin, TX. Each property needed updated video and drone content, but coordinating multiple vendors across the metro created inconsistency in quality, turnaround, and brand standards. We became the single video production partner across all eleven properties. One point of contact, one standard of quality, one turnaround expectation.
Scope & Execution
THE CHALLENGE
150+ properties across the country. Multiple vendors meant inconsistent quality, varied turnarounds, and no unified brand standard.
HOW WE HANDLED IT
Single production partner across every market. Standardized shoot days, consistent editing pipeline, one point of contact for the entire portfolio.
THE RESULT
Consistent quality across every property. Marketing teams pull from one standard of work. No more vendor coordination.
Production Details
COMMUNITY VIDEO
60-90 sec each
DRONE / AERIAL
Full coverage each site
TURNAROUND
5-7 business days
INTERIOR + EXTERIOR FOOTAGE
Per property
Featured Video
Highlighted video production from this portfolio.
Individual Assets
Explore individual properties & projects from this portfolio engagement.
Olivian at the Realm Texas
Located in the dynamic Castle Hills neighborhood of Lewisville...
All locations serviced under a single, unified production.
Neighborhoods
Frisco
Dallas
Lewisville
Arlington
Fort Worth
Grapevine
Austin
13 assets
DFW &Â Austin areas
How a Portfolio Production works
From scoping to delivery, here is how we work together to get a complete portfolio captured efficiently.
1
Scoping call
Share your property list and goals. We build a production plan around your portfolio, timeline, and budget.
2
Scheduling &Â Logistics
We coordinate directly with each property's on-site team to lock in shoot dates, access, shot list, and staging details.
3
Production
Consistent media  captured at every property with the same quality standards and brand consistency across the board.
4
Delivery
Edited assets delivered in organized folders by property, ready to plug into your listings, website, and marketing materials.
"Working with Clearform across our portfolio has simplified everything. Whether it's a lease-up in Los Angeles or a stabilized asset in Dallas, the quality is the same every time. Roy understands what we need before we even have to explain it - the angles, the lighting, the pacing of a video tour. Having one production partner who already knows our brand standards means fewer rounds of feedback, faster turnarounds, and content we can actually use the day it's delivered. It's rare to find that kind of consistency at scale."