Strategy & Discovery Call
30 min
Talk through your goals, timeline, and scope. We will review our process & recommend the right approach.
Multifamily
Portfolio
Los Angeles Community Portfolio
Los Angeles market photo, video, and drone production portfolio across 9 Equity Residential communities in the greater Los Angeles area.
Equity Residential
Videography
Aerial Drone
Photography
9 Assets
Status:
Completed
Market:
Los Angeles
Video Production & Photography
Per Propery
THE BRIEF
Unified video & exterior photo productions for each asset across the entire multifamily portfolio.
Equity Residential manages one of the largest multifamily portfolios in the country, with a significant concentration across the greater Los Angeles market from Koreatown and Downtown LA to Playa del Rey and the South Bay. Each property needed updated photo, video, and drone content, but coordinating multiple vendors across LA's sprawl created inconsistency in quality, turnaround, and brand standards. We became the single production partner across all nine properties. One point of contact, one standard of quality, one turnaround expectation.
Scope & Execution
THE CHALLENGE
9 properties across the greater LA market. Multiple vendors meant inconsistent quality, varied turnarounds, and no unified brand standards.
HOW WE HANDLED IT
Single production partner across every market. Standardized shoot days, one creative editing pipeline, one point of contact for the entire portfolio.
THE RESULT
Consistent quality across every property. Marketing teams pull from one standard of work. No more vendor coordination.
Production Details
COMMUNITY VIDEO
60-90 sec each
DRONE / AERIAL
Full coverage each site
INTERIOR + EXTERIOR FOOTAGE
Per property
PHOTOGRAPHY
Aerial & ground
Featured Video
Highlighted video production from this portfolio.
Individual Assets
Explore individual properties & projects from this portfolio engagement.
Altitude - West Los Angeles
Two six-story structures in the Howard Hughes Center of West LA...
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Bella Vista at Warner Ridge Woodland Hills
Tucked into the west San Fernando Valley near the 101 corridor...
Hampshire Place Koreatown
A 259-unit community in the heart of LA's Koreatown district...
Mariposa at Playa del Rey
Beachside living between the Pacific Ocean and the Ballona Wetlands...
Next on Sixth Koreatown Los Angeles
A bold, mural-covered community in the center of Koreatown...
Pacific Place Apartments
Loft-style living with 24-foot ceilings near LAX and Manhattan Beach...
Pegasus Apartments
A historic 1949 landmark converted to loft living in DTLA...
Radius Koreatown
Modern and spacious apartments in the center of Koreatown...
STOA Apartments
An inspiring community steps from LA's Historic Core in Little Tokyo..
Market Coverage
All locations serviced under a single, unified production.
Neighborhoods
- Koreatown
- Downtown LA / Financial District
- Little Tokyo
- West Los Angeles
- Playa del Rey
- El Segundo
- Woodland Hills
9 assets
Los Angeles &Â Greater area
How a Portfolio Production works
From scoping to delivery, here is how we work together to get a complete portfolio captured efficiently.
1
Scoping call
Share your property list and goals. We build a production plan around your portfolio, timeline, and budget.
2
Scheduling &Â Logistics
We coordinate directly with each property's on-site team to lock in shoot dates, access, shot list, and staging details.
3
Production
Consistent media  captured at every property with the same quality standards and brand consistency across the board.
4
Delivery
Edited assets delivered in organized folders by property, ready to plug into your listings, website, and marketing materials.
"Working with Clearform across our portfolio has simplified everything. Whether it's a lease-up in Los Angeles or a stabilized asset in Dallas, the quality is the same every time. Roy understands what we need before we even have to explain it - the angles, the lighting, the pacing of a video tour. Having one production partner who already knows our brand standards means fewer rounds of feedback, faster turnarounds, and content we can actually use the day it's delivered. It's rare to find that kind of consistency at scale."
Mark Combs
Marketing Project Manager, Equity Residential