RS Carpentry
A complete brand and lead-generation website for a Los Angeles general contractor, including a new logo, service architecture, portfolio system, local-search foundation, and estimate journey.
01 / The challenge
What needed to work
The business needed a credible identity and complete digital presence that could communicate high-end craftsmanship, organize several remodeling services, and convert local homeowners.
02 / Our approach
How we built it
We designed the logo and visual system, defined the service architecture, wrote the conversion copy, built responsive service and portfolio routes, and connected estimate, phone, catalog, local-search, and analytics paths.
03 / The result
What shipped
RS Carpentry launched with one consistent identity and an extensible website that presents the work, answers service-specific intent, and turns qualified Los Angeles traffic into direct estimate requests.
04 / Project scope
- Logo design
- Brand identity
- Positioning
- Website copy
- Website design
- Development
- Local SEO
- Lead capture
Inside the build.
The new identity, service positioning, contractor credentials, and primary call and estimate actions are resolved in one responsive opening system.
Kitchen remodeling receives its own search-aligned route with scope, process, proof, related imagery, and a service-specific estimate path.
The bathroom page uses the same modular service schema while changing project requirements, imagery, benefits, and conversion context for the visitor's intent.
The ADU route organizes planning considerations, construction scope, use cases, and estimate intent for a longer, more technical decision cycle.
Custom millwork and finish carpentry are separated from general remodeling so specialized craftsmanship can be discovered and evaluated directly.
The project library combines category, before-and-after media, and detail routing so completed work supports both visual credibility and service discovery.
The company route connects the new logo system with licensing, experience, operating standards, and Los Angeles service context.
Phone and estimate paths capture project type, location, timing, and homeowner context while preserving a direct conversion option throughout the site.
06 / Interactive preview