310.881.8263info@clearformcreative.com

Senior Housing

Sonata Windermere Assisted Living

Elegant resident lounge with a fireplace, built-in shelving, grand piano, tables, and layered circular ceiling details.

Client

Fortress Investment Group

Orlando, Florida

Services

Videography

Photography

Aerial Drone

Post Production

Timeline

3 Days

04-15-2024

Deliverables

82 Final Assets Delivered

11 Spaces Captured

The Brief

Create a welcoming, people focused video that presents the community, amenities, and lifestyle in a way that feels warm, active, and trustworthy.

We produced a streamlined lifestyle driven video designed for the community’s homepage and marketing use. Production was spread across multiple days, beginning with empty b roll of the building, amenities, and shared spaces, followed by a dedicated day working with talent.

We directed and filmed residents interacting with the space, participating in daily activities, and using common areas to show the rhythm of life within the community. The final video balances clear property coverage with authentic human moments, giving prospective residents and families an easy to understand view of the experience offered. This production was created for Fortress Investment Group.

Main Video Production

Property Showcase // 1:28

"The Clearform team have been great to work with. They are responsive, efficient, and deliver high quality work. Roy and his team demonstrate a "can-do" attitude towards their work and possess impressive artistic vision."
A smiling man in a dark suit and tie faces the camera against a plain light-gray studio background.Michael LeeVice President, Fortress Investment Group

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