Multifamily Communities
Rafferty Santa Ana
Owner / Developer
Toll Brothers Apartment Living
Santa Ana, California
Services
Videography
Photography
Post Production
Aerial Drone
Timeline
3 Days
10-15-2024
Deliverables
208 Final Assets Delivered
16 Spaces Captured
The Brief
Create high quality photo and video content for a design forward multifamily community that supports leasing, marketing, and long term brand positioning.
Rafferty is a contemporary multifamily development in Santa Ana known for its modern architecture, layered amenities, and strong connection to the surrounding neighborhood. We worked closely with both the development team and property management to produce leasing focused photography and video that clearly communicates the property’s design, shared spaces, and resident experience.
Content was captured across units and amenities with an emphasis on consistency and usability across platforms. The project has received multiple industry awards, and the collaboration required careful alignment with brand standards, management goals, and marketing timelines to deliver media that could perform at a high level across leasing and promotional channels.
Main Video Production
PROPERTY OVERVIEW // 3:38
Photo Gallery
Selected Project Stills // Clearform Creative
Client Experience
Rafferty Santa Ana called for video, photography, post-production and drone coverage from Clearform Creative, with attention to high quality photo and video content for a design forward multifamily community that supports leasing, marketing, and long term brand positioning.
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