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Multifamily Communities

5420 Sunset

A long illuminated pool leads toward a modern glass-fronted clubhouse framed by palm trees, cabanas, and rows of lounge chairs.

Client

Greystar

Los Angeles, California

Services

Videography

Post Production

Aerial Drone

Photography

Timeline

4 Phases

Spring 2026

Deliverables

650 Final Assets Delivered

15 Spaces Captured

The Brief

Greystar and ownership needed marketing content while construction and final installations were still being completed throughout the property. The project required a flexible production plan that could provide usable assets during lease-up while building toward one complete final photo and video package.

For 5420 Sunset, we divided production into four phases that followed the property’s construction and amenity readiness. Early visits focused on completed model residences and available common areas, giving Greystar and ownership finished photography they could begin using before the entire building was ready.

As additional spaces came online, we returned to capture the clubroom, fitness center, pool, courtyards, paseo, facade, and other newly completed areas. The final phase added daytime and golden-hour drone coverage, exterior architecture, remaining amenities, and the lifestyle details needed to complete the property story.

We maintained consistent lighting, composition, color, and camera movement across every phase so material captured months apart would feel like one unified production. All video footage was then consolidated into a final property film, while the completed photography library gave ownership a broad set of launch, leasing, website, and campaign assets. Greystar confirmed that the final photos were shared with ownership and received positively.

Main Video Production

HOMEPAGE VIDEO // 3:16

"Clearform Creative is my go-to choice for all of my multi-family video needs! They do an incredible job and are a pleasure to work with. The quality of their work is unmatched and they always go above and beyond. I am constantly recommending Clearform to my clients and colleagues due to their impeccable work and customer service."
A smiling woman in a white blazer stands in a softly lit contemporary office with brick and glass details.Megan DominikMarketing Manager, Greystar

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