Multifamily Portfolio

Equity Residential

Ongoing production across 50+ multifamily assets in California and Texas. Photo, video, and drone for each community.

Client logo
Client
Equity Residential
California, Texas
Services
Photography
Videography, Drone
Properties
50+ Assets
Ongoing
Deliverables
Full Scope
Per property

Scope + Execution

The challenge

50+ properties across two states, each needing fresh content. Multiple vendors meant inconsistent quality, varied turnarounds, and no unified brand standard across the portfolio.

How we handled it

Single production partner across every market. Standardized shoot days, consistent editing pipeline, and one point of contact for the entire portfolio. No more coordinating between vendors.

The result

Consistent quality across every property in both markets. Marketing teams pull from one standard of work. Content delivered on schedule, every time, with no vendor coordination on their end.

What We Delivered

Interior + exterior photo
Per property
Community video
60-90 sec each
Drone / aerial
Full coverage each site
Turnaround
5-7 business days

THE BRIEF

Unified content production across an entire multifamily portfolio, delivered consistently and on schedule.

Equity Residential manages one of the largest multifamily portfolios in the country, with 50+ communities across California and Texas. Each property needed updated photo, video, and drone content, but coordinating multiple vendors across markets created inconsistency in quality, turnaround, and brand standards. We became the single production partner across the entire portfolio. One point of contact, one standard of quality, one turnaround expectation. Each property gets a full production day covering interiors, exteriors, amenities, drone aerials, and community video.

Featured Production

Sample video from this portfolio

Properties

Select projects from this portfolio

Market Coverage

Properties we have produced content for across this portfolio

Map image placeholder
California 30+ properties
Texas 20+ properties
Total coverage 50+ assets

How Portfolio Production Works

From scoping to delivery, here is how we handle multi-property engagements

1

Scoping call

Share your property list and goals. We build a production plan around your portfolio, timeline, and budget.

2

Rolling schedule

We schedule shoot days across your properties in batches. Your team coordinates access, we handle everything else.

3

Consistent post

Every property runs through the same editing pipeline. Same color grading, same standards, same look across the portfolio.

4

Delivery on schedule

Content delivered per property as each batch wraps. Your marketing team always has fresh assets ready to deploy.

★★★★★
"The Olivian at the Realm video turned out great and really captured the look and feel of the community. It has been getting strong engagement online and helping drive interest in the property. Roy and his team were easy to work with and nailed the style we were going for."
MC
Mark Combs
Marketing Project Manager, Equity Residential
Client logo